Doing in-company research projects
a step by step approach1e druk | 2014 | Arjan de Bont
Many business schools include compulsory in-company research projects. Typically, these projects require that research activities converge into well-founded, practically relevant recommendations for management. Doing in-company research helps students do in-company research via a straightforward step-by-step approach.
After mapping out information gaps, research questions are addressed by systematically collecting and analyzing data. The research findings help formulate practical recommendations. Each step is explained in detail, with extra information and short examples. An applied research project runs throughout the book and illustrates links between steps. Doing in-company research is accompanied by a website that includes a Prezi of the step-by-step approach, exemplary research reports, helpful hints for work placement and an assessment form.
This book is for students who are primarily being educated to become a business manager (studies in business economics, marketing, international business or management, for instance).
Teachers that prescribe Doing In-Company Research as mandatory literature can request additional teaching materials. These materials consist of:
- a teachers guide;
- an assessment form that can help grade students’ research projects;
- a powerpoint presentation that can aid discussion of the book’s step-by-step research approach in class.